01 / How to use results
McDonald's vs Burger King
Compare unit economics, operating fees, technology, and fleet scale — every figure sourced from FDD benchmarks and the live rankings feed.
McDonald's
Rank #1 · Burgers & Fast Food
McDonald's Corporation
“I'm lovin' it”
Burger King
Rank #8 · Burgers & Fast Food
Restaurant Brands International Inc.
“Have It Your Way”
02 / Quant comparison
Compare the same metric on both sides.
Unknown figures are withheld. Published terms can differ by period, restaurant format, and development commitment; a lower displayed rate alone does not establish a better offer.
| Metric | McDonald's | Burger King | Verdict |
|---|---|---|---|
| Median annual unit volume | Unknown | Unknown | — |
| Indexed U.S. records | 13,655 | 6,183 | Index coverage remains unverified |
| Initial investment | Unknown | Unknown | Varies by site format |
| Minimum liquid capital | Unknown | Unknown | — |
| Royalty fee | — | — | — |
| National ad fund | — | — | — |
| Systemwide sales | Unknown | Unknown | — |
McDonald's: eligibility, definitions, and sources
Sources & qualifications
Unknown means we have not reviewed sufficient evidence. Published brand statements are not current franchise agreements. Gross sales are not profit.
Burger King: eligibility, definitions, and sources
Sources & qualifications
Unknown means we have not reviewed sufficient evidence. Published brand statements are not current franchise agreements. Gross sales are not profit.
03 / Operating differences
Look beyond the sales number.
| Point of sale | NewPOS NP6 (Proprietary) | SICOM / PAR Brink POS (RBI Standard) |
| Data per call | $0.003 | $0.003 |
| Headquarters | Chicago, IL | Miami, FL |
| Founded | 1940 | 1954 |
| FPS · valuation | — · Unknown | — · Unknown |
04 / Go a level deeper