01 / Brand profile · #246 US fleet
Velvet Taco
Mexican Fast Casual · LSR · Dallas, TX
“Fresh Mexican Fare & Signature Salsas”
Mean annual gross sales
Unknown
Claimed US locations
50
13 indexed records · source verification pending · synced Oct 14, 2026
Royalty
Unknown
Initial investment
Unknown
02 / Unit economics · Evidence and limitations
Sales, costs, and eligibility.
Velvet Taco says it does not franchise in the U.S. International partner opportunities are separate. No U.S. franchise investment or royalty is established here.
Velvet Taco · More informationObserved 2026-11-04
| Mean annual gross sales | Unknown |
| Initial investment | Unknown |
| Royalty fee | Unknown |
| National ad fund | Unknown |
| US locations | 50 claimed · 0 with stored delivery links |
| U.S. systemwide sales | Unknown |
Sources & qualifications
Unknown means we have not reviewed sufficient evidence. Published brand statements are not current franchise agreements. Gross sales are not profit.
Ownership & operations
Ownership PE: Leonard Green & Partners
Parent Leonard Green & Partners / Velvet Taco
Counter POS Unknown
Leadership Clay Dover
Founded 2011
Data synced 23d ago
03 / Footprint
Where the stores are.
| State | Stores | DoorDash | Uber Eats | Grubhub |
|---|---|---|---|---|
| TX | 7 | — | — | — |
| IL | 3 | — | — | — |
| AZ | 1 | — | — | — |
Store records · sample
| Address | City | State | Store # |
|---|---|---|---|
| 12646 North Tatum Boulevard | Phoenix | AZ | OSMNODE13800356105 |
| 910 West Randolph Street | Chicago | IL | OSMNODE11168679789 |
| 1110 North State Street | Chicago | IL | OSMNODE3926278417 |
| 2309 North Lincoln Avenue | Chicago | IL | OSMNODE7901484013 |
| 190 E. Stacy Rd | Allen | TX | OSMWAY1290349257 |
| 1099 University Drive | College Station | TX | OSMNODE10687137408 |
| 15104 Dallas Parkway | Dallas | TX | OSMWAY1247068531 |
| 4819 Washington Avenue | Houston | TX | OSMWAY441372817 |
| 8565 West University Drive | McKinney | TX | OSMNODE13591041627 |
| 102 West Campbell Road | Richardson | TX | OSMWAY392005904 |
Showing 10 of 13 indexed records · full table →
05 / Signals on Velvet Taco
What the wire picked up.
No wire items for Velvet Taco in the current evaluation cycle — browse the full wire →
06 / Peer set
In mexican fast casual.
| Brand | Rank | US locations | AUV median | Royalty |
|---|---|---|---|---|
 McDonald's | 1 | 13,706 | Unknown | — |
 Starbucks | 2 | 16,879 | Unknown | — |
 Chick-fil-A | 3 | 3,399 | Unknown | — |
 Taco Bell | 4 | 8,255 | Unknown | — |
 Dunkin' | 5 | 9,999 | Unknown | — |
07 / Programmatic access
Every field on this page is an API call.
| Endpoint | Per call |
|---|---|
GET /api/brands/velvet-tacoGet brand details and stats (Free) | Free |
GET /api/brands/velvet-taco/locationsSearch and filter store locations by state, city, zip, or coordinates | $0.003 |
GET /api/brands/velvet-taco/store/{storeId}Full metadata, features, phone, and operating hours for a specific store | $0.002 |
GET /api/brands/velvet-taco/store/{storeId}/statusOpening hours await reviewed source evidence; returns 503 without charging | Free |
Brand profiles are free. Location endpoints require existing prepaid credits. FDD reports are currently unavailable and are not charged.