01 / Brand profile · #53 US fleet
First Watch
Daytime Cafe & Brunch · LSR · Bradenton, FL
“Yeah, It's Fresh”
Mean annual gross sales
Unknown
Claimed US locations
633
397 indexed records · source verification pending · synced Oct 14, 2026
Royalty
Unknown
Initial investment
Unknown
02 / Unit economics · Evidence and limitations
Sales, costs, and eligibility.
| Mean annual gross sales | Unknown |
| Initial investment | Unknown |
| Royalty fee | Unknown |
| National ad fund | Unknown |
| US locations | 633 claimed · 0 with stored delivery links |
| U.S. systemwide sales | Unknown |
Sources & qualifications
Unknown means we have not reviewed sufficient evidence. Published brand statements are not current franchise agreements. Gross sales are not profit.
Ownership & operations
Ownership NASDAQ:FWRG
Legal entity First Watch Corporation
Parent First Watch Corporation
Counter POS Unknown
Leadership Christopher A. Tomasso
Founded 1983
Data synced 23d ago
03 / Footprint
Where the stores are.
| State | Stores | DoorDash | Uber Eats | Grubhub |
|---|---|---|---|---|
| FL | 27 | — | — | — |
| AZ | 25 | — | — | — |
| VA | 18 | — | — | — |
| TX | 18 | — | — | — |
| OH | 16 | — | — | — |
| MO | 11 | — | — | — |
| MD | 11 | — | — | — |
| PA | 11 | — | — | — |
| CO | 10 | — | — | — |
| NC | 9 | — | — | — |
| KY | 6 | — | — | — |
| IL | 6 | — | — | — |
05 / Signals on First Watch
What the wire picked up.
● sec filing · 3d ago
First Watch Restaurant Group Q3 2026 Earnings Call Is LiveSource: TradingView ↗● tech stack · 9d ago
Eye on POS: First Watch Picks NCR Voyix; Priority Commerce Lands Bengals Ticketing DealSource: Digital Transactions ↗06 / Peer set
In daytime cafe & brunch.
| Brand | Rank | US locations | AUV median | Royalty |
|---|---|---|---|---|
 McDonald's | 1 | 13,706 | Unknown | — |
 Starbucks | 2 | 16,879 | Unknown | — |
 Chick-fil-A | 3 | 3,399 | Unknown | — |
 Taco Bell | 4 | 8,255 | Unknown | — |
 Dunkin' | 5 | 9,999 | Unknown | — |
07 / Programmatic access
Every field on this page is an API call.
| Endpoint | Per call |
|---|---|
GET /api/brands/first-watchGet brand details and stats (Free) | Free |
GET /api/brands/first-watch/locationsSearch and filter store locations by state, city, zip, or coordinates | $0.003 |
GET /api/brands/first-watch/store/{storeId}Full metadata, features, phone, and operating hours for a specific store | $0.002 |
GET /api/brands/first-watch/store/{storeId}/statusOpening hours await reviewed source evidence; returns 503 without charging | Free |
Brand profiles are free. Location endpoints require existing prepaid credits. FDD reports are currently unavailable and are not charged.